Merchants can use the Dual Price setting to configure separate pricing for cash payments and non-cash payments, such as debit or credit card. When Dual Price is enabled, the List Price and Cash Price both display on pricing labels, receipts, and the Customer Facing Display (CFD).
The Dual Pricing program allows merchants to set separate pricing for cash (Cash Price) and non-cash (List Price) payments. For example, a gas station selling fuel might charge $3.09/gallon for credit or debit card payments and $2.99/gallon for cash payments.
- Update: Electronic Payments strongly recommends merchants configure the following settings to remain fully compliant with the latest credit card regulations. This article will continue to be updated as compliance requirements change.
- Note: If you wish to implement the Dual Pricing Program, please contact Electronic Payments Technical Support for assistance.
Dual Pricing is a special pricing program that creates a higher List Price for non-cash payments (e.g., credit cards, debit cards, etc.) and a lower Cash Price for cash payments. The List Price and Cash Price both display on pricing labels, receipts, the Customer Facing Display (CFD), and other store signage.
This program has the following stipulations, which are specific to current card brand rules and regulations:
- Merchants must display two prices at their location: a List Price and a Cash Price.
- When customers check out, they are billed according to their tender method.
- Customers paying with cash are billed the Cash Price.
- Customers paying with other tenders are billed the List Price.
- This model does NOT add a fee to the receipts or the final purchase price.
- There are no Exatouch device limitations with this program.
- There is no additional signage required as all products will display both the List Price and the Cash Price.
- Merchants are responsible for understanding all local and state laws regarding pricing disclosures.
An example of pricing in a compliant Dual Pricing program is below.
Card Purchase | Cash Purchase | All Other Tenders Purchase |
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List Price: $5.00 | Cash Price: $4.50 | List Price: $5.00 |
- Note: Only EPI administrative users can change settings in your Exatouch system.
The Dual Price setting is configured under Settings > Account.
The Tender Discount and Admin Fee settings display as disabled when Dual Pricing is enabled. They cannot be enabled when Dual Pricing is active. See Enable Tender Discounts (Cash Discount Program) and Enable Admin Fee (Reverse Cash Discount Program).
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- From Home, navigate to Settings > Account.
- Tap the Admin Fee tab.
- Enable the Dual Price slider.
- The Tender Discount tab and tender payment options display as inactive.
- Verify List Price displays in the Dual Price field. If List Price does not display by default, contact our 24/7 Support Team for assistance.
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- When the warning message displays, tap Yes.
- Enter the fee Amount reflected in the List Price. NOTE: Dual Pricing must be set as a Percent, not a Dollar amount.
- Tap Save.
Add Fees to Suggested Tips
Merchants can apply Dual Pricing to suggested tip amounts on customer receipts. When processing payment, the Suggested Gratuity Amount values reflect the lower Cash Price or higher List Price on the tips as well as on the base purchase amount.
Deduct Fees from Tips
Merchants can deduct credit and debit fees from tips when participating in the Dual Pricing program. When processing payment, this will deduct the percentage in the Amount field from the employee tip payout, regardless if the customer is paying by cash, credit card, or debit card.
See Deduct Fees from Tips/Add Fees to Suggested Tips in the Exatouch Knowledge Base for more information.
In addition to quickly and easily printing labels, Exatouch also makes it easy to print shelf labels that support Dual Pricing.
Labels can be set up to display the Cash Priceand List Price of an item. This further ensures that merchants remain compliant with the latest credit card regulations. For more information on printing labels in general, see Create Labels for Items.
Perform the following to configure shelf labels for Dual Pricing:
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- In the Admin Fee tab, toggle on the Dual Price slider. NOTE: If Dual Price is not enabled, the Shelf Label Dual Price setting displays as inactive and cannot be selected.
- From Home, navigate to Items > Labels.
- On the Item Labels screen, tap Add Items.
- Select item(s) from the list or use the Search field to locate a specific item, then tap Close.
- Select item(s) from the Item Labels screen and tap Print.
- On the Print On Label Printer screen, select Shelf Label Dual Price and tap Print.
- In the Admin Fee tab, toggle on the Dual Price slider. NOTE: If Dual Price is not enabled, the Shelf Label Dual Price setting displays as inactive and cannot be selected.
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List Price and Cash Price amounts display in the Register and Customer Facing Display (CFD) . Understanding these amounts is important when communicating their meaning and purpose to paying customers.
Merchants can also configure Exatouch to display the total, subtotal, tax, and any discounts on the CFD, which are applied to the List Price and Cash Price.
Customer Facing Display Settings
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- From Home, navigate to Settings > Preferences.
- Tap the CFD tab.
- Verify all CFD Display settings are enabled. NOTE: When Dual Pricing is enabled, the Display settings sliders automatically default to enabled.
- Tap Save.
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For more information, see Customer Facing Display (CFD) Settings in the Exatouch Knowledge Base.
View List Prices and Cash Prices
Perform the following to view List Price and Cash Price amounts in the Register and the CFD.
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- Create an order in the Register. The balance due displays in the bottom left pane.
- Verify the correct List Price and Cash Price display on the CFD.
- For cash payments, customers pay the total Cash Price.
- For credit or debit payments, cardholders pay the List Price based off Dual Price settings. In the following example, the Total reflects a 3% difference between List Price and Cash Price.
- Tap Pay or select a payment method directly in the Register.
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- For cash payments, the Total and Balance Due lines reflect the Cash Price.
- For credit payments, the following fields display in the Register:
- Total: The order total without any increases applied.
- Paid: The List Price, or total price for non-cash payments.
- Credit: The Dual Price markup.
</ul type=”circle”> </ol type=”a”>NOTE: Prior to Release 8.367, processing fees for non-cash payments used to display on the Other line in the Register payment pane. Processing fees now display in the Credit (remaining balance) field.
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- Create an order in the Register. The balance due displays in the bottom left pane.
When printing customer checks, the following rules apply:
- The Total line reflects the amount due for non-cash payments, such as credit or debit cards.
- The Pay With Cash line reflects the amount due when paying by cash.
Credit card processing fees are reflected in the Business Overview and Settlement reports. Fees are reported as “Daily Discounts,” which are estimates of daily credit card processing fees collected by the merchant.
Business Overview Report
On the Business Overview report, processing fees are reported under the Credit Card Transactions section on the Less Daily Disc line. Fees collected display as a negative number (e.g., –$6.38) and are not included in a merchant’s daily deposits. The Less Daily Disc value is a calculated amount derived from a defined percentage setting within Exatouch.
The Less Daily Discount value represents the fees collected by the merchant. Note that there are two types of rates applied to these fees: the applied rate and the effective rate.
- The applied rate is a calculation of fees before the processing activity has been batched, settled, and handled by the network.
- The effective rate is the statement of fees after the processing activity has been batched, settled, and handled by the network.
Merchants should review their credit card statements for exact fee amounts.
NOTE: Business Overview report data also displays on the Snapshot Report. See Business Overview Reports and Snapshot and Station Snapshot Reports for more information.
NOTE: As of Release 8.367, credit card processing fees are no longer reported on the Admin Fee line of the Business Overview report.
Settlement Report
Processing fees are also reflected on the Less Daily Discount line of the Settlement report.
As with the Business Overview report, the Less Daily Discount value on the Settlement report represents an estimate of fees collected by the merchant. Merchants should review their credit card statements for exact fee amounts. See Settlement Report for more information.
- Note: Please note that changes in federal banking regulations may result in adjustments to features in special pricing programs such as Dual Pricing, Cash Discount, and Reverse Cash Discount.
- Tip! Make sure that your business remains compliant by updating your Exatouch system to the most current version. Contact Exatouch Technical Support for more information.
Get the Dual Pricing Program timeline here.
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